3M Open
Challenge
Bring 3M's sponsorship of the 3M Open to life digitally
Solution
Though branded storytelling, influencers and partnerships, Dakota activated 3M's
products of interest during the event using 'The Science of Golf' campaign on all
forms of digital media from broadcast commercials to social media spots, owned
and paid
KADY STOLL
Director of Global Sponsorships
“Our 3M activations cover a lot of ground from inside our R&D labs at our headquarters to the golf course during the 3M Open. Dakota continues to wow us with new ideas and they bring a great POV all backed by first class execution. Most importantly, they complement our media efforts and continue to support us in a very big way...”